PAIN POINTS

Impact Specialties was a new subsidiary of the CS-Group that needed help in their CRM implementation with Marketo as well as the digital marketing services. As a new company, not only did they need a way to nurture new leads, but also needed to build up their organic traffic and lead gen with robust SEO and SEM campaigns.

SOLUTION

• Over 10k words of strategic content written for increase organic traffic and brand authority
  First article | 2nd article | Content Document
• Email Marketing (Marketo): created personalized and corporate newsletters and landing pages, forms and smart lists.
  Email Sample 1 | Email Sample 2
• Competitive Strategy: created strategies based on keyword strategy, competitive analysis, and page grading to create a better overall SEO strategy.
  3 Month Overview | Competitive Audit | Traffic Audit