Our Work

Dropbox

Global Marketo Operations Manager

Owned North American marketing operations during enterprise migration and merger activity. Implemented database hygiene frameworks using NeverBounce and RingLead, managed QA for all regional campaigns and Salesforce integrations, and designed operational programs to automatically suppress bad or unmarketable leads.

Key Deliverables: Database hygiene frameworks, regional campaign QA, Salesforce integration management, lead suppression automation

UserTesting

Marketing Technology Manager & Scrum Master

Owned Marketo administration, integrations, and governance for the entire marketing technology stack. Served as Scrum Master managing sprint cycles in Asana, Jira, and Confluence. Designed lifecycle, scoring, and nurture frameworks aligned to sales while supporting Tableau reporting and Salesforce custom objects.

Key Deliverables: Marketo governance, lifecycle & scoring frameworks, Scrum management, Tableau reporting integration

EHE Health

Marketing Operations Manager / Migration Consultant

Executed a full Marketo to Salesforce Marketing Cloud migration, rebuilding all automation assets, templates, snippets, and dynamic content in SFMC. Integrated Power BI for monthly performance reporting and maintained daily campaign execution across both platforms during transition.

Key Deliverables: Marketo-to-SFMC migration, asset rebuilds, Power BI reporting, dual-platform campaign execution

Atlanta Hawks / Philips Arena

Sr. Marketing Automation Architect

Led the full Marketo implementation for both the Atlanta Hawks and Philips Arena brands. Designed lead lifecycle, scoring, and nurture frameworks from the ground up. Trained internal teams on the platform and developed all digital marketing assets for both organizations.

Key Deliverables: Full Marketo implementation, lead lifecycle design, scoring frameworks, team training, digital asset creation

Adobe

Marketing Operations & Reporting Analyst

Served as Marketo SME and solutions architect during post-merger platform consolidation. Built and maintained Power BI dashboards using Snowflake and Microsoft Dynamics to support BDR and executive reporting. Led operational planning in Workfront for Marketo instance migration and designed custom preference centers, lead scoring models, and operational reporting.

Key Deliverables: Post-merger consolidation, Power BI dashboards, Workfront planning, preference centers, lead scoring

Bio-Techne

Sr. MarTech Consultant / Solutions Architect

Led consolidation of 8 Marketo instances into a single global workspace. Designed global forms, lead scoring, naming conventions, and database architecture. Built Power BI dashboards for database health and campaign performance.

Microsoft (APAC)

Marketing Automation Architect

Architected complex Marketo nurture and lifecycle programs across APAC. Built dynamic, localized email and landing page assets. Implemented custom scoring, segmentation, and regional workflows for multinational campaigns.

Workday

Senior Global Marketing Operations Specialist

Acted as interim Sr. Operations Manager, owning lifecycle health and MarTech stability. Integrated Goldcast webinars with full operational frameworks. Optimized lead lifecycle logic, segmentation, and scoring models.

NTT DATA

Senior Marketo Consultant

Architected and launched a net-new Marketo instance with scalable global standards. Designed lifecycle, MQL, and RCM frameworks aligned to Salesforce and ABM strategy. Built reusable program, campaign, and token frameworks.

Lonza

Senior Marketo Consultant

Led a full-scale Marketo audit across Admin, Database, Design Studio, Integrations, and Data Flow. Delivered a 4-phase remediation roadmap and authored a cross-platform data dictionary aligning Marketo, Salesforce, and third-party integrations.

Luckie

Senior Campaign & Automation Consultant

Led HubSpot campaigns supporting four pharmaceutical product launches. Built custom email, landing page, and form experiences. Optimized lead lifecycle models across healthcare clients and developed executive dashboards.